Just played with the just-launched Like.com, a site whose design reeks of Web 2.0 but whose functionality is seriously unparalleled. This new webapp is from the creators of Riya.com and has stuff that would have Vannevar Bush rolling in his grave. For example: you can search for watches (or browse by watches) select which ones you like, and the backend feeds the user-friendly interface with tons of watches that look like it. What’s more, you can select which of the following attributes you like: the color, the shape, or the pattern on the watch, and the frontend immediately updates to show you watches based on your preference. THEN you can select a part of the watch you like, and find watches with that part! It’s eerily accurate. You can also change what color you’d prefer. Finally, you can look at pictures of celebrities and search based on the products that they’re wearing — you can drag a box around their shoes, or their watch, or whatever, and find products exactly like it!

Whew.

Keep a close eye on this one. Froogle-like functionality + Like.com + cool domain name = a killer app.